Despite having a plethora of knowledge in their industry, owners and senior managers of crypto projects and cryptocurrency exchanges squander a lot of time and effort designing strategies to promote cryptocurrency exchanges or coming up with crypto contest ideas for promotion in their communities.
In this blog, we’ll be talking through a series of crypto contest ideas or also known as crypto game ideas that are targeted at garnering new users and expanding the total number of users. Some of these responsibilities must be handled by management, while others can be delegated to specialists in digital advertising and marketing teams.
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Why Engagement is important in the crypto community
Since the renowned White Paper of 2008, the world of crypto has evolved dramatically; since then, the industry (and the technology) has expanded into the mainstream market, bringing with it an astounding number of users who form the basis of hundreds, if not thousands, of distinct crypto communities.
Google defines community as ‘the condition of sharing or having certain attitudes and interests in common,’ but when it comes to the crypto community, a community is much more than just sharing or having attitudes and interests in common.
A crypto community that has rallied around and emerged from a project may accomplish remarkable things beyond just having a fun talk about a common interest. A strong crypto community may help a project in ways that aren’t immediately obvious. Users of the crypto project who are well-cared for will help raise product awareness, encourage brand loyalty, and offer feedback, all of which can help a company’s future success.
Focusing on community participation and growth is a (relatively) low-cost way of increasing product or project exposure. People converse. Quite a bit. If they’re enthusiastic about your product, it’s a topic that might be brought up in casual conversation, whether online or offline.
These users are frequently the most devoted. As a result, these devoted community members are frequently the ones who supply the crypto community with the most extensive and wholesome comments and feedback.
So, whether it’s through Telegram, Slack, Facebook, Discord, or any other crypto social media it’s crucial to nurture, engage, and support a community for any crypto project to flourish.
Crypto community members should feel as if they are a part of something bigger. A broader perspective. Which they are, of course! Members of the cryptocurrency community are frequently at the cutting edge of technology; these individuals are, in many respects, modern-day pioneers.
A community is essentially an extension of the project or product in question, and it should be handled as such. Crypto projects should be committed to their communities as much as they are to their investors, employees, and customers.
Crypto Community Engagement and Growth
Successful crypto projects in the cryptocurrency universe rely heavily on their community to prosper and acquire adoption. Many crypto community initiatives have failed because their communities were poisonous, unwelcoming, or hostile while having strong and unique technical components.
Others had weak and greedy leaders whose primary objective was to defraud or ‘rug pull’ other members of the group, therefore scaring away any new investors. In summary, successful crypto community-building initiatives recognize the need of forming a community around their aims and innovations and shape their products to support and reward individuals that contribute to and co-create the community.
A community’s involvement and growth may be accomplished through a variety of methods.
When it comes to maintaining a healthy connection with the people who fly your flag the highest, identifying the actual champions within a crypto community is critical.
This may be accomplished by giving such people access to unique product features, chat room titles, or even invites to real-world gatherings. Not only do we get to recognize the most committed members of the community, but they often frequently recognize us.
Let’s have a look at some of the best crypto contest ideas that your project could use to drive 10x engagement in the community
Best Crypto Contest Ideas
Crypto contests are an important component of crypto marketing efforts, and practically every crypto firm is working on the next big thing when it comes to rewarding early adopters. Because they realize the long-term advantage of such actions. Businesses reward customers for simply doing something as simple as following their channel or tagging a friend.
With every crypto firm doing the same thing in the name of a contest, users and audiences have also grown bored of these low attempts by the crypto businesses. Hence, for any crypto marketing team, it becomes important that they think outside the box.
We have curated some of the best crypto contest ideas which you can integrate into your marketing strategy.
Referral Contests
This made it to the top list since referral contests are one of the most used crypto contest ideas in the crypto marketing strategy. The idea usually behind conducting this contest is to increase the number of followers on the crypto social media and reward the ones who have helped you add more followers to the page.
Here you may ask your existing followers to tag a certain number of their friends’ profiles and ask them to follow your page. The followers who successfully complete the given task of tagging their friends’ profiles and getting them to follow your page can be rewarded with free tokens.
This crypto contest idea can be used in the initial days of your crypto social media when you are trying to get more and more people to follow your page or grow your community.
Meme Contests
People love memes!
Memes have evolved into a way of life during the last few decades. They’re no longer only for making people laugh; they’ve become a significant component of how we communicate information and thoughts, with some even being used for publicity.
Given the inherent volatility of cryptocurrencies, which may contribute to premature aging, memes have provided a safe haven for levity and venting. Conducting a meme crypto contest can help your crypto brand relate to the millennials and the gen-z audiences in a quirky way.
If creating a meme gets them rewarded with crypto tokens or NFTs, then there are no other crypto contest ideas that can guarantee the amount of participation (engagement) you might get from meme-making contests.
NFT Contests
Assume your crypto project is about creating a DeFi/CeDeFi utility app and tracking traffic to your social media pages or websites. Now you need to persuade these people to utilize your product or invest in it. What strategy will you use to accomplish this? You may conduct a crypto contest that pays out in NFTs to the winners.
The contest might be as simple as asking the community to rate your testnets or as complex as completing a transaction with your product. The opportunity to obtain an NFT, however, will be the main aspect of your crypto contest that attracts attention.
You can also conduct a “Build your NFT” contest and reward a lucky winner by helping them auction off their creativity on your platform.
Giveaway Contests
Crypto contests ideas such as giveaways, may be used to boost the number of people who follow your social media channels or join your online communities. Following your channels on YouTube or Medium, tagging friends, and retweeting, if applicable, might be the basic guidelines for joining the contest.
It is a simple obligation to enter a competition, yet the average population is unconcerned about doing something as basic as following a channel to do so. However, the true issue is keeping these new followers when the giveaway contest is over.
You can restrict the number of winners to avoid going overboard, but the nature of the prize will almost certainly draw in additional people.
Winners may be rewarded in stablecoins, which is an excellent method to get people to participate in your crypto giveaway contest. You may also arrange a crypto contest with an effective reward mechanism by partnering with gift card merchants.
Slogans/Brand contests
Slogan contests or Brand contests like logo contests, mascot contests, etc can be one of the best crypto contests ideas you can conduct for your brand. You can ask your followers to come up with some creative ideas for your brand like a quirky slogan or a mascot to represent your project and then reward them with stablecoins.
This could be a great way to interact with your creative followers and also collaborate with them firsthand to get your brand image outsourced to your project investors.
Vote Contests
Vote contests are the type of crypto contest ideas wherein you ask your followers to vote for a certain opinion. For example, if you have conducted a crypto slogan contest, you could conduct a voting contest amongst your followers to vote for the best slogan idea.
Any random winner can be chosen from the lot that voted for the winning slogan and is rewarded with your crypto tokens or vouchers.
Forecasting Contests
Forecasting contests are one of the crypto contest ideas that usually are adopted by the crypto projects during their ICO or IDO launches. It is usually used to create hype amongst the followers about an upcoming event.
Creating hype before an important event will also help build curiosity amongst your followers and their circles of friends. The best part is that the followers’ guesses, combined with rewards will make it more engaging for your followers and create a sense of competition among your followers.
Crypto Shilling
A crypto shilling contest is one in which contest participants are rewarded for spreading the word about your product to their connections. A simple retweet or tagging activity can suffice.
Crypto referral contests are a big aspect of crypto shilling contests, and they may boost your site’s traffic tenfold.
Participants typically avoid recommending things to their connections. However, there is a compelling motive to do so if it is accompanied by a monetary incentive. Participants should be rewarded for promoting your product on social media, and their participation in the contest can be verified by asking the contestants to attach screenshots of the same.
Video Making Contests
Video-making contests are one of the crypto contest ideas that appeal to the audiences on TikTok or Instagram, who are usually the ones invested in making video content.
This contest helps your audience be expressive about your project and help you generate UGC (User Generated Contents), which is basically your followers advocating about your project in return for Airdrops or giveaways.
Leveraging Influencer & Brand Collaborations
Apart from that, you may work with crypto influencers to promote your contest and project by retweeting or shouting it out on their channels. If you have the budget, introducing your product and announcing the contest on a media site like Cointelegraph is also a fantastic option.
Why contests can be a great marketing strategy?
Contests are an important component of crypto marketing efforts, and practically every firm is working on the next big thing when it comes to rewarding early adopters. Because they realize the long-term advantage of such actions, businesses reward customers for simply doing something as simple as following their channel or tagging a friend.
A crypto project may be evaluated in four basic phases to see if it will be successful in the long run.
First, determine if the crypto initiative is intended to benefit the community it serves. Second, is the crypto community-friendly, and enjoyable, and makes new members feel like they are a part of it? Third, is the project designed to reward users and the community as a whole, and, fourth, does the initiative provide value beyond a pump-and-dump scheme?
Wrapping it up
A crypto contest is a certain way to attract active participants and engage the community in your project. It’s something that every crypto company has been experimenting with recently. As a result, there is fierce competition to outdo the previous successful huge crypto contest. In this situation, your crypto marketing teams’ only option is to use your creativity.
Your cryptocurrency competition should strike a balance between token utility and gamification. You may get some answers by listening to the pulse of the crypto community, or you can hire a crypto marketing business that is intimately associated with the crypto community.
