Crypto is booming. The global cryptocurrency exchange market is expected to expand by 27.8% from 2022 to 2030. Cutting through the noise is difficult in such a scene where everyone wants their crypto exchange project to stand out.
For most marketing agencies, it’s impossible since crypto exchange marketing requires a deep understanding of the market and continuous innovation to stay ahead.
Awareness about cryptocurrency is also increasing in many countries, thus making it essential for cryptocurrency exchanges to work with a crypto exchange marketing agency.
Hence, now is the best time to invest in a crypto exchange marketing agency to build brand awareness and expand your user base. This blog explains the importance of choosing the right crypto exchange marketing agency for your business. It lists the top 8 crypto exchange marketing services you can partner with to grow your business.
What are Crypto Exchanges?
Before jumping to a Crypto Exchange marketing agency, let’s first understand crypto exchanges.
Cryptocurrency exchanges are digital platforms that allow users to buy or sell cryptocurrency.
As stock exchanges deal in traditional securities, crypto exchanges are online trading platforms to buy and sell cryptocurrencies like Bitcoin and Ethereum. Some of the most popular examples of cryptocurrency exchanges are Binance, Coinbase, CoinDCX, Coinswitch, and WazirX.
Types of Crypto Exchanges
Cryptocurrency exchanges are classified into the following three types:
1. Centralized Crypto Exchange (CeX)
As the name suggests, centralized coin exchanges are websites where the users’ money is handled, and a third party makes transactions on their behalf.
These work like standard stock exchanges, where users send money to the exchange and keep it there until they sell or buy something.
Centralized Crypto exchanges charge a fee for their services and ensure that transactions occur smoothly. Such exchanges are best for beginners who want to invest in crypto.
2. Decentralized Crypto Exchange (DEX)
An intermediary does not manage stock exchanges. Transactions take place through a smart contract operated by blockchain.
Contrary to centralized stock exchanges, DeX supports peer-to-peer trading without any intermediary.
It provides a marketplace where buyers and sellers directly contact each other and execute contracts. These platforms are suited for users who are experienced in crypto trading.
3. Hybrid Crypto Exchange (HEX)
These crypto exchanges combine the features of both CeX and DEX. HEX provides a functional and smooth marketplace for cryptocurrency transactions while ensuring maximum privacy and security.
| Key Differences | Centralized Crypto Exchange | Decentralized Crypto Exchange | Hybrid Crypto Exchange |
| Control | A single entity controls it | Smart contracts govern it | It can be controlled by a single entity or smart contracts |
| Ownership/Custody of Assets | The entity has access to the user’s assets | Users have direct control over their assets | Users have direct control over their assets |
| Security | Less secured transactions | Offers high security due to encrypted smart contracts | Offers high security with two-factor authentication |
| Liquidity | It has high liquidity because large institutional investors | It has low liquidity as users require technical knowledge | It has high liquidity |
| Fees | High platform fee due to infrastructure costs | Charge a lower fee as there are no infrastructure or maintenance costs | Charge high fees as it offers the benefits of both CeX and DeX |
| Examples | Binance and Coinbase | Defi Swap and Uniswap | Joyson |
Why do you need a Cryptocurrency Exchange Marketing Agency?
A crypto exchange marketing agency is just like any other digital marketing agency.
However, the key difference is that it specializes in offering customized crypto consultancy and marketing solutions to cryptocurrency exchanges.
The crypto exchange marketing company designs and implements data-driven and innovative marketing campaigns to build brand awareness for cryptocurrency exchanges and attract more users.
Crypto marketing differs from traditional marketing and requires unique tools and strategies to create brand awareness. Let’s understand why?
1. Stringent Regulations
Crypto exchange marketing strategy is difficult, and one needs to tread carefully. In 2018, Google banned advertising cryptocurrency services, including initial coin offerings (ICO) and cryptocurrency exchanges, making it difficult for companies to market their products and services online.
However, recently, Google modified its policy, making it compulsory for crypto companies to obtain certification and meet legal compliances to run crypto-related Google Ads.
Companies need to be extremely careful while marketing cryptocurrency exchanges or ICOs online. Hence, hiring a crypto exchange marketing company to sort your marketing needs is recommended.
Read More: Your Ultimate Guide to an ICO Marketing Strategy
2. The Shift in Marketing Strategy
Until a few months ago, cryptocurrency companies were focused on fintech-related content to promote their product.
However, companies are revamping their crypto exchange marketing strategy to reach a wider audience.
They are gradually moving from core fintech-related content to marketing their products at live and popular sports events. This is likely to create intense competition, making it necessary for crypto companies to hire marketing experts.
4. Rapid Changes in Marketing Trends
Market volatility is a key marketing challenge for cryptocurrency exchanges. Trends change every 3-6 months, making it difficult for companies to always keep up with the latest advancements.
In 2021 and 2022, crypto exchanges spent most of their marketing budgets on extravaganza sports ads. Cryptocurrency marketing agencies are adept at dealing with such rapidly-changing trends.
Read more: Web3 Marketing Trends & Services to Focus on in 2023
How Do I Choose a Crypto Exchange Marketing Agency?
Now that you understand why selecting a crypto exchange marketing agency over a traditional agency can be beneficial let’s understand a few factors that can help you decide the best crypto exchange marketing agency.
1. Expertise
As mentioned above, crypto exchange marketing has several regulatory and policy restrictions. Hence, you must consider a crypto exchange marketing company with expertise in this domain and can navigate complex marketing challenges successfully.
See how Blockwiz got KuCoin 4.8 million impressions in a month.
2. Clientele
Clientele is a key factor in hiring the top crypto exchange marketing agency. Check the list of cryptocurrency stock exchanges that the agency has catered to in the past and watch their marketing campaigns to understand the creativity and expertise of the marketing agency.
3. Reviews and Testimonials
You can do comprehensive research for a crypto exchange marketing agency by checking their website and Google for client reviews and testimonials.
When Blockwiz partnered with Huobi, a leading cryptocurrency exchange, Blockwiz founder Dev Sharma said,
“We are disrupting how marketing is done in the cryptocurrency industry and managing portfolios of global market leaders and exciting small startups. We don’t stop at introducing you to influential people. We run full-stack marketing campaigns that are data-driven.”
4. Target Audience
Lastly, you must also consider the target audience and the regions where they focus.
For instance, hiring a crypto exchange marketing agency with a global reach and can easily tap international markets is best if you manage a global cryptocurrency exchange platform.
Suppose you wish to target a specific audience based on age or profession. In that case, you must choose a crypto exchange marketing agency with prior experience running campaigns for such target audiences.
Read more: Guide To Boost Engagement For Crypto Twitter Management
The Best Centralized Crypto Exchange Marketing Services
1: Blockwiz
Blockwiz was formed in 2019 with just one role- bringing trust to the crypto community. It was founded by Dev Sharma, who led the world’s largest cryptocurrency organizations, such as OKEx and Paxful.
The three core tenets of the award-winning Web3 marketing agency were full transparency, data-driven crypto marketing services, and cutting-edge marketing expertise.
So far, it has launched over 1500 crypto exchange marketing campaigns, optimized 130 campaigns, achieved 55 KPIs, and successfully launched 21 cryptocurrency projects. It offers a customized marketing plan according to the service availed by brands.
The crypto exchange marketing agency has been featured in leading cryptocurrency publications such as TechBullion, CoinTelegraph, Bitcoin Insider, and Livemint.
See how Blockwiz helped the Cardano-powered exchange AdaSwap improve conversion rates to 62%.
Top Clients
In the past 4-5 years, Blockwiz has helped over 160 clients achieve their marketing goals. Some of its top clients include:
- CoinDCX
- Kucoin
- Bybit
- Vauld
- Delta
- Coinsquare
- AToken.
Core Services Offered:
- Social media marketing
- Search engine optimization
- PPC marketing (Pay-Per-Click)
- PR & sponsored articles
- Crypto consulting services
- Influencer campaigns
Why should you work with Blockwiz?
- Offers 360-degree customized marketing solutions for each client
- It provides regular reports with dashboards to help clients understand where they invest money
- The agency emphasizes ROI and KOLs to boost sales
- It has core expertise in cryptocurrency marketing. Its founder has prior leadership experience in global cryptocurrency organizations.
Contact Details
You can contact us here.
Pricing
You can directly contact Blockwiz to inquire about their pricing and get a quote tailored to your needs.
Connect with our Blockwiz experts to skyrocket your crypto exchange project!
2: Single Grain
Single Grain is a crypto exchange marketing agency that combines innovative tech and marketing strategies to launch brilliant cryptocurrency exchange marketing campaigns.
It builds a comprehensive, data-driven marketing strategy for crypto exchanges and helps them build brand awareness and promote their services.
The agency has core expertise in brand building and promotion.
Top Clients
- Amazon
- Uber
- Crunchbase
- Bittrex
- Blockgeeks
Core Services Offered
- Paid advertising
- SEO
- Content marketing to crypto exchanges
- Brand building and promotion
Why should you work with Single Grain?
- Single Grain designs personalized marketing campaigns by blending creativity with innovative marketing tools.
- It specializes in the latest marketing campaigns, such as airdrops and bounty campaigns.
Contact Details
You can contact them at contact@singlegrain.com.
Pricing
You can directly contact Single Grain to inquire about their pricing and get a quote tailored to your needs.Read more: What are Bitcoin NFTs and Why are They Trending?
3: CryptoPR
CryptoPR is your go-to crypto exchange marketing agency if you want to launch campaigns with amazing visuals. It’s a full-service crypto marketing agency that offers comprehensive marketing services to cryptocurrency exchanges.
CryptoPR specializes in improving media relations for brands. With its excellent media outreach strategies, it helps businesses increase their presence in various regions.
Top Clients
- Avalanche
- Cage
- FQX
- Coinsbank
- Clearpool
- HAPI
- NFT Trade
- Game Station
Core Services Offered
- Community building and development
- Performance marketing
- Designing and branding
- Brand positioning
Why should you work with CryptoPR?
- It is considered one of the best crypto exchange marketing services by Crunchbase and Clutch.
- CryptoPR helps its clients with brand positioning and marketing roadmap development.
Contact Details
You can contact them here.
Pricing
You can directly contact CryptoPR to inquire about their pricing and get a quote tailored to your needs.
4: Ninja Promo
Ninja Promo is another best crypto exchange marketing agency that offers multi-channel marketing solutions. It is a full-service crypto marketing agency that helps build a concrete action plan and tackle crypto marketing challenges. The agency has over 20 years of experience in digital marketing and has catered to over 200 clients till date.
NinjaPromo audits your marketing plan and prepares and prepares an analysis report. It uses the analysis to create a data-driven roadmap while closely monitoring the campaigns on various metrics.
Top Clients
- BitForex
- CurioInvest
- BitSpin Casino
- Bitcoin.com
- Lisk
Core Services Offered:
- Social media marketing
- SEO
- Influencer marketing
- Email marketing
- Crypto PR
- Video Marketing
Why should you work with NinjaPromo?
- Specialises in popular crypto marketing campaigns such as crypto ads and influencer marketing
- Has expertise in all types of digital marketing, such as video marketing, paid ads, and designing websites
Contact Details
You can contact them here.
5: Coinbound
Established in 2018, Coinbound specializes in crypto exchange marketing strategy, including influencer marketing, community management, media buying, and Twitter management. The agency offers tools such as a ROAS calculator, cost-per-click calculator, CPM calculator, and LTV (long-term value of customers) calculator to help crypto exchanges analyze their ROI on marketing activities.
You can choose from their starter, launch, hypergrowth, and hero marketing packages per your business needs.
Top Clients
The agency has worked with over 750 clients, including:
- Okcoin
- Cosmos
- Koinly
- Ethermail
- Juno
- Etoro.
Core Services Offered
- Crypto PR
- Influencer Marketing
- Community Management
- Media Buying
- Twitter Management
Why should you work with Coinbound?
- Provides multiple tools to calculate return on investment
- Has expertise in helping brands reach $1B+ market cap
- It also offers an AI press release generator
6: Lunar Strategy
This agency has been ranked as one of the best crypto exchange marketing services for cryptocurrency exchanges by Softwareworld and Influencer Marketing Hub. Established in 2019, it has launched over 1000 campaigns for over 150 crypto clients. Over the years, the agency has established a strong network of crypto influencers and thought leaders.
Top Clients
- Kounotori
- Mudrex
- Sahara Protocol
- Recast1
- Oasis Foundation
Core Services Offered:
- Blockchain PR
- Community management
- Crypto influencer marketing
- Crypto-paid ads
Why should you work with Lunar Strategy?
- It is a niche crypto marketing agency that specializes in PR
- Has a portfolio of leading brands such as Avalanche, Cage, FQX, and Coinsbank
Read more: From NFTs to DAOs: A Comprehensive Guide to Web3 Community Building
7: Coinpresso
Coinpresso is a certified Google Partner for running paid ads. It offers crypto exchange marketing services such as SEO, press release and distribution, app store optimization, social media marketing, Google Ads by Qualified Specialists, and YouTube Ads.
The agency has expert knowledge of the crypto PPC (pay-per-click) arena and the permits required to run social media ads. It uses the ROI-based hypothesis to plan and execute excellent campaigns for cryptocurrency exchanges.
Top Clients
- First Trade
- Swapin
- Bitcoin2022
- CryptoNewsLine
Core Services Offered
- Crypto SEO
- Optimized press releases and distribution
- Social media marketing
- Web development
- Google Ads
- Crypto programmatic advertising
- Content & copywriting for crypto
Why should you work with Coinpresso?
- It is a Google ad partner, which makes it easy for cryptocurrency exchanges to run paid ads online.
- Offers services to build organic visibility on play stores or App stores
8: ICODA
ICODA is the best crypto exchange marketing agency for cryptocurrency exchanges to gain access to various launchpads and VCs in the crypto world.
It has been featured in TechBullion, Hackernoon, Coinspeaker, and other cryptocurrency editorials. One of its core services includes market making for exchanges, under which the agency helps with software customization and AI analytics.
Top Clients
- CoinW
- Phemex
- PrimeXBT
- Newscrypto
- SophiaCX
- Fidelium
- Clearcoin
- Huobi Global
Core Services Offered
- YouTube influencer marketing, website creation
- Crypto PR
- Online reputation management
- Metaverse marketing
- Smart contract development
Why should you work with ICODA?
- It specializes in crypto influencer and paid marketing campaigns
- ICODA works exclusively on crypto marketing and offers core expertise in this domain
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Are you ready to hire a crypto exchange marketing agency?
While several restrictions have made marketing and brand awareness a challenge for crypto marketing agencies, a crypto exchange marketing agency can help boost your ROI.
However, you must consider several factors before finalizing the best crypto exchange marketing agency, such as types of services, portfolios, costs, etc. If you want to create hype about your New exchange in the market, connect with us.
Partner with Us!
Frequently Asked Questions
1. Which Crypto Exchange Marketing Services are the Best for Cryptocurrency Exchanges?
The top crypto exchange marketing company is the one that helps you understand your marketing goals and offers customized growth plans. You should also consider expertise, price, clients, and portfolio to hire the top crypto exchange marketing company.
2. Why should you Hire a Crypto Exchange Marketing Company?
The cryptocurrency market is highly volatile. Social media platforms and legal and regulatory organizations have imposed marketing restrictions on crypto exchanges. Crypto exchange marketing services help navigate these challenges and launch customized campaigns to attract more users.
3. What are crypto exchange marketing services?
Crypto exchange marketing services encompass a range of strategies and activities aimed at promoting and increasing the visibility of a cryptocurrency exchange platform. Hiring a crypto exchange marketing agency can help you leverage their expertise.
4. How do I evaluate a crypto exchange marketing company’s experience and track record?
When assessing a crypto exchange marketing company, look for its past successes and case studies related to crypto exchange promotion. Inquire about their experience working with similar crypto exchange marketing projects, the results they achieved, and the strategies they employed.
5. What should I consider in a crypto exchange marketing strategy proposed by an agency?
A comprehensive crypto exchange marketing strategy should encompass various elements, including branding, social media engagement, content creation, influencer partnerships, search engine optimization (SEO), and paid advertising.
6. How to market crypto exchange if I choose not to hire a crypto exchange marketing company?
Begin by creating a compelling and user-friendly exchange platform. Develop engaging and informative content about your exchange and the cryptocurrency market. Leverage social media platforms to connect with potential users, share updates, and engage in discussions.